Hi! I am Hao Jie, currently based in NYC.

I am a Singaporean design generalist who can strategize, manage, research, make, and storytell. With industrial design as my foundation, I bring a sensitivity to physical experiences, human relationships, and the systems that shape them. I now work in the social impact space, tackling challenges through the lens of innovation and systems thinking.

CV

I am an award-winning multidisciplinary designer from Singapore whose work spans design strategy, social innovation, service design, and industrial design. My designs have received international acclaim, including the iF Design Award, Singapore Good Design Awards, and President*s Design Award. I graduated as Valedictorian from the Division of Industrial Design at the National University of Singapore and was most recently awarded the DesignSingapore Scholarship.

With over ten years of professional experience, my practice weaves together form-giving, systems thinking, and cultural inquiry across healthcare, robotics, speculative futures, aging, and intergenerational engagement. My past works include a vacuum cleaner for Panasonic, bathroom products for Kohler, and a reimagined lion dance program with Lien Foundation that promotes active aging. Most recently, as part of my Master of Fine Arts in Design for Social Innovation at the School of Visual Arts, I designed programs and tools to encourage play in older adult communities in New York City to support active aging.

I believe design is an active form of leadership and storytelling: one that reshapes narratives, redistributes creative power, and invites others to imagine new possibilities.

Contact

simhaojie@gmail.com
Instagram
LinkedIn

My practice is rooted in working with people — designing, listening, making, testing, and learning together.

Design review with design team

Facilitating concept review with children

Field testing of prototypes with seniors

Facilitating workshop with seniors, designers and social work professionals

Scoping and brainstorm workshop with client

Sharing research findings with seniors at roadshow

Teaching at Nanyang Academy of Fine Arts (BA Design Practice)

Teaching design thinking in a workshop for Temasek Polytechnic students and alumni

Presenting design concept to Senior Minister of State Low Yen Ling

Public speaking and sharing at research framework launch event

I can do...

Qualitative Research
Design Strategy
Facilitation
Service Design
Industrial Design
Visual Communication

Social Design
Community Engagement
Participatory Design / Co-Design
Systems Thinking
Experience Design
Public Speaking

Workshop Design
Program Design
Prototyping
Stakeholder Management
Project Management

Awards

Paula Rhodes Memorial Award for Exceptional Achievement, School of Visual Arts
2026

President’s Design Award Singapore,Design of the Year
2025

Singapore Good Design SG Mark Platinum
2024

DesignSingapore Scholarship, 2024

Tan Kah Kee Foundation Scholarship, 2024

Outstanding Young Alumni Award, 2023

People's Choice Award, Design4Impact 3
2023

Good Design Award
2022

Good Design Research Grant
2021

iF Design Award, Product Category: Bathroom
2021

Singapore Good Design SG Mark Gold
2021

Winner, Say Tian Hng Heritage Studio, Design for Deities
2020

Winner, National Council of Social Services, Sector Design Challenge 2019

Mentions

Aging in Play
SVA DSI Feature
SVA Feature
Whitehot Magazine feature
SoRA Press Release
Game-making workshop
Whitehot Magazine Feature

Design for Film, A Useful Ghost
Channelnewsasia
New York Times

Curator of Exhibition: Seeing Beyond Maps
SVA DSI Feature

Silver Pride Lion Troupe
The Straits Times project feature
President’s Design Award
SG Mark Awards Speech mention
DesignSingapore article

Pocket-sized Design Festival
Featured in book line-up

DesignSingapore Scholarship
Feature article

Home and Decor Magazine
Feature article

Juror of Everyday Designs, Design Superposition - Exhibitor
YouTube designer profile feature
InDesignLive project feature
Zaobao project feature

Senior Active Force SG
Project feature
Youtube feature
SG Mark Awards Speech mention

Say Tian Hng Heritage Studio, Design for Deities (with Edmund Zhang)
Channelnewsasia documentary feature
Project feature

Kohler Struktura Urinal (with team NextOfKin Creatives)
Award video

Design for People with Disabilities Designathon
Zaobao feature