2025

+ POOL’s water science education


+ POOL, an organization building a floating, water-filtering swimming pool in the NYC river, is working to promote water stewardship among children.

I led a team of 4 designers through scoping the project with the client, conducting market research, designing, developing, and pitching.

+ POOL came to us wanting to redesign their existing home-made water filtration kit. However, through a phase of research and scoping, we asked bigger question to help + POOL figure out the bigger goal of this initiative:

How does this kit fit into + POOL’s vision for education and reducing environmental impact?
What’s experience for a child & parent to engage with + POOL’s water education?
How might we create a playful, at-home experience that helps kids fall in love with water?

The project outcome was a series of water science field guides for the next generation of New York’s water stewards – intentionally designed to build on existing initiatives like their Blue Fish swim class and to unify the + POOL experience.


RoleProject lead
Design strategy
Workshop facilitation 
Design strategy
Research and testing
Client relationship management

TeamHao Jie Sim
Xiaolan Fu
Jieying Du
Yixin Zhang
Ximing Wang

Mentions SVA Feature


I first map + POOL’s existing initiatives to understand their overall strategy and programs.


Leading workshop to design the journey of parents and kids interacting with + POOL


Interviews and concept testing with parents, children and clients.








Hao Jie Sim
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